Q&A With Lawn Doctor’s VP of Franchise Development, Eric Martin
What about Lawn Doctor makes it unique within its industry?
Lawn Doctor will be celebrating its 50th anniversary in 2017. Since our humble beginnings, we have manufactured best in class equipment for our franchisees. Our equipment is manufactured in the United States and only available to our franchisees. It provides our local owners with a strategic advantage by allowing franchisees to hire and retain a wider group of employees. Our equipment also provides our customers with a better service!
What have been some of the brand's most important milestones over the past five years?
Lawn Doctor franchisees have benefited from eight consecutive years of year over year revenue growth. We also have grown our franchisee base every year for the last six years!
What plans does the brand have in the coming years?
We plan to continue to open new locations in key markets in addition to dramatically increasing same store sales through the use of digital media and by offering of additional services. Lawn Doctor will also improve strategic activation based on business intelligence insights and enhance operational efficiency by deploying new wave of technology solutions.
What does an ideal franchisee look like?
Lawn Doctor has over 200 franchises with various backgrounds, but our best performing franchisees believe in high quality service and customer service. If you treat people the right way, you will soon become their trusted advisor in lawn care and mosquito control.
Why is Lawn Doctor a good investment?
Lawn Doctor has been helping people become successful business owners for nearly 50 years. We provide our franchisees with marketing, sales and operations support. Our franchisees average over $630,000 in revenue with an 84% gross profit margin. We lead the industry in trust and our customer retention rate is over 80%. We also help new franchisees with their cash, out of pocket investment by offering in-house financing.