Lawn Doctor Franchise Information

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Brand Info

Why Choose Lawn Doctor?
We All Have Choices - Why Lawn Doctor Matters
About Us

Since the company was founded in 1967, Lawn Doctor has worked to bring advanced technology and superior service to the lawn care industry. With over 530 franchise locations and over 200 Strategic Partners spanning 40 states, the business continues to expand and so do the opportunities for Lawn Doctor strategic partners.

Our Model
Lawn Doctor's recurring revenue model has proven to be invaluable. By focusing on high-demand and repeat services like lawn fertilization, weed control, mosquito/tick control and more, one-time customer acquisitions consistently lead to repeat business. With the rise in dual-income homeowners and the do-it-yourself mindset falling to the wayside, the grass continues to look greener for Lawn Doctor's future.
The Investment
Lawn Doctor offers a low-investment franchise opportunity compared to other concepts in its category. Initial total investment for a single territory ranges from $101,890 to $115,940.
A Lawn Doctor franchise remains a low-cost investment because:  
  • No retail location
  • Limited infrastructure and equipment
  • Limited initial staffing 
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Meet Brent Harl - Lawn Doctor Franchisee
FranFinders Interview

Why I Bought

Wilson Harris is no stranger to the lawn care industry. For 15 years, he worked on high end golf courses as an assistant or superintendent. But despite his extensive experience, there weren’t enough opportunities for him to move up and grow. So together with his wife, Harris decided to invest in a franchise.

After looking at a variety of different concepts, Harris ultimately decided that Lawn Doctor was the perfect fit. It wasn’t just his experience working with turf that drew him to the brand— Lawn Doctor boasts a business model that’s proven to be successful time and time again.

“I really like the fact that Lawn Doctor has an incredible support team in place. When you’re getting a business off the ground, it’s beyond helpful to have a roadmap guiding the way. The brand’s corporate team has been nothing short of exceptional,” said Harris. “That level of support also extends to our customers. With Lawn Doctor, customer service is the number one priority.”

Lawn Doctor has created a unique space for itself in the booming lawn and landscape industry. Instead of simply cutting grass, the brand focuses on making sure lawns are as healthy as possible. Its services include fertilization, aeration, weed control, mosquito and tick control and organic lawn care options.

Even though Harris just launched his franchise back in February, he’s already making plans to grow with the brand. Ultimately, he plans to bring Lawn Care’s superior services to new communities across the Carolinas by hiring more corporate and field employees. By working with Lawn Doctor’s corporate team, he’s perfectly positioned to make that goal a reality.

“Even from the first moment I thought about franchising with Lawn Doctor, the experience has exceeded my expectations. I’ve never worked for a company as transparent, open and honest as them,” said Harris. “I’m excited to continue building my team—both internally and externally—and I’m confident that the success I’ve experienced so far is just the beginning.”

Click here to learn more about Wilson Harris. 

Executive Q&A

Q&A With Lawn Doctor’s VP of Franchise Development, Eric Martin

What about Lawn Doctor makes it unique within its industry? 

Lawn Doctor will be celebrating its 50th anniversary in 2017.  Since our humble beginnings, we have manufactured best in class equipment for our franchisees.  Our equipment is manufactured in the United States and only available to our franchisees.  It provides our local owners with a strategic advantage by allowing franchisees to hire and retain a wider group of employees.  Our equipment also provides our customers with a better service!

What have been some of the brand's most important milestones over the past five years?

Lawn Doctor franchisees have benefited from eight consecutive years of year over year revenue growth.  We also have grown our franchisee base every year for the last six years!

What plans does the brand have in the coming years? 

We plan to continue to open new locations in key markets in addition to dramatically increasing same store sales through the use of digital media and by offering of additional services. Lawn Doctor will also improve strategic activation based on business intelligence insights and enhance operational efficiency by deploying new wave of technology solutions.

What does an ideal franchisee look like?  

Lawn Doctor has over 200 franchises with various backgrounds, but our best performing franchisees believe in high quality service and customer service.  If you treat people the right way, you will soon become their trusted advisor in lawn care and mosquito control. 

Why is Lawn Doctor a good investment? 

Lawn Doctor has been helping people become successful business owners for nearly 50 years.  We provide our franchisees with marketing, sales and operations support.  Our franchisees average over $630,000 in revenue with an 84% gross profit margin.  We lead the industry in trust and our customer retention rate is over 80%.  We also help new franchisees with their cash, out of pocket investment by offering in-house financing.

Available Markets


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